About Us

Maver UK Limited was launched in 1994, with probably the most technically advanced poles in the world at that time. The prestigious Maver brand is the flagship of the group of companies, Maver UK Ltd, Reglass SPA and Paioli Sport. They are Europe's largest and best producers of competition poles. At a full retail price of £8,000 the Super Lithium 801 was and remains to this day the most expensive pole ever released, and gave Maver UK Ltd national television exposure. The rest as they say is history.

Since then the company has grown exponentially and remains firmly at the forefront of pole innovation and technology. Maver continues to provide an unrivalled after sales service for our poles that is arguably the most comprehensive in the marketplace.

With the help of many of the high profile sponsored anglers and consultants the product range has grown each year, and now offers some of the very best rods, luggage and seatboxes available, not to mention a comprehensive range of accessories.

Maver UK managing director Phil Briscoe took ownership of Larford Lakes in the early 1990's, since then the development has altered significantly under Phil's guidance and has been transformed from one large lake and a few pegs on the adjoining River Severn into 3 stunning fish filled lakes alongside an idyllic stretch of river.

The fishery is now established as one of the best venues in the UK, whether you want to catch 100lbs of F1'S, 50lbs of silver fish or a specimen carp or barbell, this is the place to visit. Add the excellent on-site facilities provided by the purpose built cafeteria to the outstanding fishing and you will want to return on a regular basis!

Larford Lakes hosts some of the most prestigious events in the UK match calendar including the MAVER / Angling Times Pairs Final, the MAVER British Pole Pairs Final, the MAVER Classic, not to mention the record breaking Summer Festival. Fish 'O' Mania qualifiers, VDE Super Cup Semi-Finals and Drennan League rounds are also regular visitors to the banks at Larford.

In 2006, Maver decided to enter the Spin and Game industry, and the brand Distinction was launched. Offering a range of high quality rods, reels, luggage and nets at sensible, if not truly incredible prices. The Distinction brand has experienced steady and consistent growth since its launch. Adding top level spin, fly and salmon bait rods has added further credibility to this progressive brand.

All of the rods are produced using the very latest materials and mandrel technology and are designed in conjunction with our Scandinavian distributors, whose expertise is firmly positioned within this sector of the sport.

The nets are now widely considered to be the best value for money game nets available. The clothing and luggage is perfect for the game, specialist, pike and travelling angler alike. These ranges need to be viewed to fully appreciate the quality of production, attention to detail and stunning good looks.

After two years of intensive research, development and the influence of consultant Derek 'The Don' Ritchie, Maver Carp was launched in October 2007. With many consumers becoming disillusioned with the established names within the carp market, the time was right to offer a high quality brand by a name that people already knew and could trust. The Maver Carp brand has grown massively in its first year in the UK, with many countries throughout Europe now stocking the brand, due to continental anglers demanding the very best.

The brand provides a comprehensive range of product including rods, bite indicators, bivvies, chairs, luggage, clothing, pods, landing nets, unhooking mats and an array of terminal tackle. All designed and structured to cater for all price points and abilities with the main emphasis firmly aimed at quality.

Attention to detail is apparent even down to the engraved end caps carried by all of our rods. Derek Ritchie has been instrumental in the design and field testing of all new carp equipment and is extremely pleased and proud with the finalised products.

With many new products planned for launch later this year, Maver Carp looks certain to be one of the key brands in the European Carp market for many years to come.

Maver's philosophy has and will always be focused on innovation and to continue to produce high quality products that meet the demands of the modern angler. It would be very easy to sit back and reflect on previous success, but what we've achieved is now history, tomorrow is another day.